Complexity, clarified. Senior Product Designer
I help businesses turn complex ideas into products people instinctively understand.
Exploded website system Five consistently projected technical drawings show information architecture, user flow, an interface wireframe, reusable components and design foundations. Information architecture User flow Interface wireframe Component system Foundation grid & tokens Information architecture User flow Interface wireframe Component system Foundation grid & tokens Designing web interfaces since 2006.
Product thinking, UX, interface design, scalable systems, brand identity and implementation-aware delivery.
Open to senior product design roles, consultations and selected freelance projects.
01 / Packt / Enterprise Design System A reusable design system, component foundation, documentation and front-end implementation connecting product consistency with practical delivery.
Role: Senior Product Designer & Front-end Developer.
View case study → Packt design-system architecture An exploded technical drawing connects typography, colour tokens, reusable components, patterns, documentation and implementation outputs. Foundation tokens Component library Patterns & compositions Documentation & guides Implementation & code Aa OD CSS JS HTML DOCS JSON System architecture: tokens → components → patterns → documentation → implementation. 02 / FleetWave / Enterprise Fleet Management Platform A six-week application redesign and front-end implementation for a complex fleet-management product, with positive customer feedback and improved survey scores reported internally.
Role: Senior Product Designer, UX/UI Designer & Front-end Developer.
View case study → FleetWave enterprise fleet-management interface A technical interface drawing showing navigation, fleet overview, vehicle status, recent journeys and operational alerts. PRIMARY NAVIGATION FLEET STATUS OPERATIONS OVERVIEW JOURNEYS + ALERTS FLEET OVERVIEW VEHICLES DRIVERS SERVICE ALERTS FLEET UTILISATION LIVE VEHICLE STATUS RECENT JOURNEYS ACTIVE ALERTS Product redesign: UX analysis → interface architecture → interaction design → visual system → front-end implementation. Persistent navigation and operational search Fleet utilisation and vehicle-status overview Recent journeys and active-alert triage 01 Website Design and Digital Experiences Modern, expressive and conversion-aware websites shaped from strategy and structure through interface design and delivery.
02 Product Design for SaaS and Applications Complex digital products shaped from problem framing to intuitive, production-ready interfaces.
03 Design Systems Tokens, components, patterns, documentation and product foundations that improve consistency and implementation.
04 Brand Identity and Product Expression Identity systems that connect business expression with products, interfaces and customer experience.
Strategy, UX, interface design, prototyping, accessibility and implementation collaboration connect every engagement.
I make complexity inspectable.
Clarify the problem, connect decisions to evidence, resolve the experience and keep delivery practical.
01 Clarify Define the problem and what success looks like.
02 Connect Map decisions, users, flows and dependencies.
03 Resolve Develop and approve the experience at the right level of fidelity.
04 Deliver Collaborate on implementation and iterate.
Twenty years designing web interfaces A measured career timeline from 2006 to 2026 with twenty numbered ticks. 20 Years 2006–2026 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 Designing web interfaces I have been designing web interfaces since 2006, working across complex enterprise and consumer products, design systems, websites and identity.
My approach combines strategic framing, interaction and visual craft with enough front-end understanding to keep design grounded in delivery.