Complexity, clarified.

Senior Product Designer

I help businesses turn complex ideas
into products people instinctively understand.

View selected work Discuss an opportunity
Exploded website system Five consistently projected technical drawings show information architecture, user flow, an interface wireframe, reusable components and design foundations. Information architecture User flow Interface wireframe Component system Foundation grid & tokens
Information architecture User flow Interface wireframe Component system Foundation grid & tokens

Designing web interfaces since 2006.

Product thinking, UX, interface design, scalable systems, brand identity and implementation-aware delivery.

Open to senior product design roles, consultations and selected freelance projects.

Selected work

Complex products, made legible.

01 / Packt / Enterprise Design System

A reusable design system, component foundation, documentation and front-end implementation connecting product consistency with practical delivery.

Role: Senior Product Designer & Front-end Developer.

View case study
Packt design-system architecture An exploded technical drawing connects typography, colour tokens, reusable components, patterns, documentation and implementation outputs. Foundation tokens Component library Patterns & compositions Documentation & guides Implementation & code Aa OD CSS JS HTML DOCS JSON
System architecture: tokens → components → patterns → documentation → implementation.

02 / FleetWave / Enterprise Fleet Management Platform

A six-week application redesign and front-end implementation for a complex fleet-management product, supported by positive qualitative customer feedback.

Role: Senior Product Designer, UX/UI Designer & Front-end Developer.

View case study
FleetWave enterprise fleet-management interface A technical interface drawing showing navigation, fleet overview, vehicle status, recent journeys and operational alerts. PRIMARY NAVIGATION FLEET STATUS OPERATIONS OVERVIEW JOURNEYS + ALERTS FLEET OVERVIEW VEHICLES DRIVERS SERVICE ALERTS FLEET UTILISATION LIVE VEHICLE STATUS RECENT JOURNEYS ACTIVE ALERTS
Product redesign: UX analysis → interface architecture → interaction design → visual system → front-end implementation.
  • Persistent navigation and operational search
  • Fleet utilisation and vehicle-status overview
  • Recent journeys and active-alert triage
Portfolio Website Redesign Live case study · outcomes in progress Infinity Methodology & Studio Live case study · validation in progress View all work

Connected capabilities

Website Design and Digital Experiences

Modern, expressive and conversion-aware websites shaped from strategy and structure through interface design and delivery.

Product Design for SaaS and Applications

Complex digital products shaped from problem framing to intuitive, production-ready interfaces.

Design Systems

Tokens, components, patterns, documentation and product foundations that improve consistency and implementation.

Brand Identity and Product Expression

Identity systems that connect business expression with products, interfaces and customer experience.

Strategy, UX, interface design, prototyping, accessibility and implementation collaboration connect every engagement.

Working perspective

I make complexity inspectable.

Clarify the problem, connect decisions to evidence, design the system and keep delivery practical.

  1. Clarify

    Define the problem and what success looks like.

  2. Connect

    Map decisions, users, flows and dependencies.

  3. Design

    Create the system, interfaces and interaction.

  4. Deliver

    Collaborate on implementation and iterate.

Personal perspective

Twenty years designing web interfaces A measured career timeline from 2006 to 2026 with twenty numbered ticks. 20 Years 2006–2026 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 Designing web interfaces

I have been designing web interfaces since 2006, working across complex enterprise and consumer products, design systems, websites and identity.

My approach combines strategic framing, interaction and visual craft with enough front-end understanding to keep design grounded in delivery.

About Michael View résumé

Let’s clarify what comes next.

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